Introduction Automotive Roundtable:
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Automotive Roundtable in Beijing
E- Commerce in the Automotive Industry, November 21
For the longest time, also in China,
auto sales has been done in one specific distinct traditional format: Consumer considers buying a car, chooses a selection of dealers in consumer’s close area, and visits them – physically -, views,
tries and compares the car – makes the purchase, or not. Even today, when online shopping has become a quintessential part of our lives – especially in China – a car purchase – no doubt, a major
capital expenditure for the most of us – is still largely done in this format.
However, according to a recent study conducted by Accenture – a global leading management consulting firm, up to 90% of future auto buyers in China may actually consider purchasing their first or next car solely through online channels. Furthermore, internet and computing technology has advanced so far, that viewing, comparing, configuring and buying/paying cars online has become a reality by so far that it may make it eventually unnecessary to see the real thing, prior to the purchase decision. Most – if not all – automotive OEM have invested or are heavily investing in such technologies that leverage Augmented Reality (AR), Virtual Reality (VR) and other digital means of offering and selling their cars online.
Meanwhile, internet market players who were previously not associated with the automotive industry at all, such as the “BAT”: Baidu, Alibaba and Tencent, and others, have revved up their game to offer their clientele a one-stop shopping experience concerning everything that one will ever need about cars.
In this event – ironically situated at a “brick-and-mortar” auto store (although, not strictly speaking the “traditional type”) – leading experts in the automotive and internet-of-things industries will present and discuss on the role that E-Commerce in the Automotive Industry will take in the future in China.
When: Tuesday, November 21,
2017, 10:00 am
10:00 – 10:30 am: Registration and Morning Coffee
10:30 am: Presentation: E-Commerce, the better 4S Dealership?
By Mr. Frederik Gollob, Director Dealer Network Development Beijing Mercedes-Benz Sales Service Co. Ltd.
Frederik looks back on a 16 year lasting career and journey with Daimler AG in various functions within the Passenger Car Sales & Marketing division for Mercedes-Benz Cars globally. After his first assignment in China from 2006-2009 he returned to lead the Dealer Network Development activities in China for the past 3 years. Apart from building up a physical dealer network in China for Mercedes-Benz, one of his focus areas is also providing an excellent O2O experience. The Mercedes me Store in Beijing Sanlitun is one of his more recent projects which attracted well over 1mio. visitors in the past 12 months.
10:50 am: Presentation: E-Commerce Builds Finally the Bridge Between
Marketing and R&D
By Mr. Peter Albrecht, Manager of UNITY Consulting & Innovation China
Peter Albrecht’s extensive experience in automotive consulting in various business departments sharpened his eye on cross-functional obstacles of major automotive OEMs. His present consulting work focuses on Industry 4.0 strategies, R&D management, operational excellence and E-Commerce related topics.
11:10 am: Panel discussion:
E- Commerce in Automotive Industry
Moderator: Mr. Michael Adick, Managing Director, Auto Industry, Accenture Greater China
Michael is Managing Director Automotive Industry at Accenture Greater China. With near 18 years of hands-on industry and consulting experience in China, Michael is intimately familiar with the automotive industry and focuses primarily on supporting the major automotive OEMs with their Strategy, Marketing, Sales and Aftersales topics in China.
Panel additionally includes:
Mr. Gao Feng, General Manager, China & HongKong, RedBook Automotive Data Services (Beijing) Limited
Feng Gao, GM of RedBook Automotive Data Service; 5 years with RedBook China, more than 23 years experience of China automotive industry; deep insight in used car residual value and market research...
11:40 am: Q&A
Where: Mercedes me Sanlitun
No. 1 South Sanlitun Road, Chaoyang District Beijing
Fee: 150 RMB/Person, incl. Morning Coffee for Annual Sponsors with RSVP
by November 20
250 RMB/Person, incl. Morning Coffee for Non-Sponsors with RSVP by
(Please note only cash or pre-payment via bank transfer is accepted)
In case you register but cannot attend, please cancel your reservation before November 20. Otherwise you will be invoiced for the event.
Invitation to join in the delegation to 18th CAR-Symposium in Bochum, Germany, February 4-11, 2018
Join in the Germany & China-German Workshop on Smart Mobility and EV Innovations & Match-Making
Highlights of the delegation:
- The Dialogue and Deliberation Between Chinese and German Entrepreneurs
- Direct meetings with German EV auto players, decision makers of automobile manufacturers and suppliers
- Discussion on Smart Mobility and EV Innovations & Match-Making
- Participation in the 18th CAR-Symposium in Germany, one of the leading auto congresses for German and European automotive industry with the industry top level management speakers participating
- Face to face communication with Prof. Dudenhoeffer in University Duisburg-Essen, one of the largest engineering departments among German Universities with 466 Professors and more than 45.000 students and its CAR-Center Automotive Research stand behind the CAR-Symposium
- Join in the CAR-Connects, the high-end automotive recruitment fair, to find the talent for the advanced technology for your company
Sunday, February 4th
Arrival at Frankfurt International Airport, Hotel transfer, Reception by the Professor of University Duisburg-Essen
Monday, February 5th
Factory visit to Ford plant, Meeting with suppliers management leaders of Ford, Visit to Cologne
Tuesday, February 6th
Factory visit to Daimler plant in Düsseldorf, Boat trip on the Rhine to Duisburger Port, the last stop of One Belt One Road
Wednesday, February 7th
Visit to University Duisburg-Essen
Factory visit to thyssenkrupp plant in Essen
CAR-Symposium reception and dinner
Thursday, February 8th
Participate in the 18th CAR-Symposium in Bochum
Friday, February 9th
Participate in the CAR-Connects
Saturday, February 10th
Fly back to Beijing
Sunday, February 11th
Arrive in Beijing
About the 18th CAR-Symposium in Germany
- The primary event of the automotive industry with over 100 company partners, more than 1,200 participants from OEMs, suppliers and service providers, etc
- The most important event of the German and European Automotive Industry supported by one of the largest engineering departments among German Universities
- Top-speakers from the past editions incl. Dieter Zetsche (CEO Daimler), Harald Krüger (CEO BMW), Carlos Ghosn (CEO Renault-Nissan), Mary Barra (CEO General Motors) or Mark Fields (CEO Ford), etc. For 2018, the confirmed speakers incl. Matthias Müller, CEO of Volkswagen, Patrick Little, SVP & General Manager of Qualcomm, Wolf-Henning Scheider, CEO of MAHLE, etc. More high level speakers will be confirmed soon
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Beijing Rundschau published an article about 2014 January Automotive Roundtabe (in German only)